Hello everyone! Today, I am delighted to present to you an exploration of a fascinating brand that has taken the world by storm – Pop Mart.

So, let's jump right in and discover what makes Pop Mart truly special.

We will present Pop Mart through three modules. First is store introduction;Next is user portrait;last one is strengh of pop mart

Let's take a look at the first part.

POP MART is a trendy culture company in China, founded in 2010, mainly engaged in the design, development, production and sales of trendy toys. The following is an introduction to POP MART stores

Firstly,The store types of POP MART include flagship stores, standard stores, and robot shops. .Secondly,SThe store design of POP MART usually adopts a fashionable and trendy style to attract the attention of young consumers.Thirdly,The product categories of POP MART mainly include trendy toys, blind boxes, figurines, and peripheral products

The fourth point is POP MART stores create various interactive experience areas like blind box drawing.The fifth point is POP MART has a membership system where members can get benefits like points exchange, priority purchase and exclusive activities, aiming to boost consumers' loyalty and keep them engaged with the brand.

Next, let's move on to the second part together.

The following is divided into three types of people in total.

People aged 18 to 25 account for 25%.personality symbol More willing to consume for their own spiritual level of satisfaction, enjoy the fun of opening the blind box together between friends. Like to make friends through fashion play, join the rich and interesting quadratic circle.

People aged 25 to 30 account for 24%,Engage in artistic exchange and creative expression. Social white-collar workers account for 25%.

Let's begin the last part.

POP Mart has rich IP resources and operational capabilities.

POP MART has many well-known and influential own IP.These IP images have unique design style and personality characteristics, which are loved by consumers and have a huge fan base.

In addition, it also has diversified sales channels

POP Mart has opened a large number of directly operated stores at home and abroad, which are usually located in bustling areas such as commercial centers and shopping centers, with high traffic and exposure

Marketing strategy innovation is an important factor in the success of POP Mart.

Blind box marketing is full of unknowability and surprise, which can stimulate consumers' curiosity and purchase desire. Bubble Mart uses social media and cooperates with internet celebrities and KOLs to encourage consumers to share, generating UGC and expanding brand influence.

The consumer group of Bubble Mart generally presents diversified characteristics: mainly young people of Z era, they are keen on circle socializing and personality expression

That's all thankyou