Hello, I'm Hue, the marketing manager of Young Group e-commerce in Greater China.

We are a livestream e-commerce company.

Today, I'm going to present our 2023 annual work report to our European headquarters.

Our 2023 e-commerce sales soared to 5 billion China Yuan, social media impression reached 3 billion, and we hosted over 300 live broadcasts and released more than 100 short videos clips.

Firstly, let's review the 2023 sales results.

Compared to the sales of 2.5 billion China Yuan in 2022, sales leaped 200% to 5 billion China Yuan in 2023, setting a new historical high for the Chinese market.

Secondly, let's check the market strategy.

In 2023, we implemented new strategies on social media, live broadcasts, and short videos. These efforts boosted brand awareness and sales growth, with 3 billion in social media impression.

We hosted over 300 livestreams

and released more than 100 creative short videos clips.

In 2023, precise market positioning and promotions led to user growth,

reducing customer acquisition costs by 15%. We acquired more than 10K new users at 25% growth, optimizing the shopping experience to boost the conversion rate to 4% and the repurchase rate to 20%.

Thank you to all team members for your efforts in achieving these series of successes. For further data, check my email. Thank you.