Hello everyone! I'll introduce Coca-Cola's creatively crafted video advertisement "Masterpiece" produced with cutting-edge AI technology. Let's watch the video first.

This employs AI technology to recreate a world-famous art exhibition, achieving dynamic expressions of multiple masterpieces across music, art, sports, and gaming domains, helping Coca-Cola discover new innovative marketing breakthroughs. Through seamless integration of reality and virtuality, the advertisement uses Coca-Cola bottles as a medium to launch an "AI-powered museum fantasy journey" for these iconic artworks. It features renowned paintings including JMW Turner’s "The Shipwreck," Edvard Munch’s "The Scream," Van Gogh’s "The Bedroom in Arles," Hiroshige Utagawa’s "Drum Tower and Sunset Hill at Meguro," and Vermeer’s "Girl with a Pearl Earring," showcasing the advertisement’s whimsical yet artistically sophisticated style. By combining live-action footage, 3D effects, and AI processing, characters from these artworks come to life. While delivering a visual feast to viewers, it effectively enhances brand promotion.

AIGC application technology serves as an innovative marketing window, refining personalized brand experiences and empowering Coca-Cola's products. As AIGC technology matures and demonstrates vast application potential, we envision that future AI applications in marketing will become more intelligent and precise. This technological advancement is expanding the boundaries of marketing and injecting greater imagination into the industry.

AI Advertisement