welcome to Haier, I am the digital manager of Haier. Welcome to this tech summit, Now I will introduce you to the yesterday, today and future of Haier's overseas business.
Haier's overseas history can be traced back to 1984, when Haier exported its first refrigerator to Singapore, marking the start of Haier's formal expansion into overseas markets. Since then, Haier refrigerators have grown rapidly in overseas markets and have become a core product of Haier's overseas business. Today, Haier has a wide range of international businesses, from smart home appliances to smart homes. From Asia, to Africa, Europe. Haier's footprint is in every home.
during 1998 to 2005, Haier followed internationalization strategy,
and during 2005 to 2012, haier followed the global branding strategy.
Till now, Haier has established 35 industrial parks, 138 manufacturing plants, 126 marketing centers and 230,000 sales networks all over the world, served more than 1 billion families globally.
In order to meet the needs of different customer groups, Haier has many global brands, the home appliances created by the brand matrix are positioned in a variety of ways and reach a wide variety of people.
in addition to the core brand, Haier,
we have Casarte, the High-end domestic brand.
and Leader, specially made for the young.
GE appliance, Serves over half of American households.
Fisher & Paykel, Global top luxury kitchen appliance brand of New Zealand.
Aqua, Leading in the smart community laundromat industry in Japan.
candy, has various domestic appliances connected via Wi-Fi, owning the largest share in the European market.
Haier also boasts of a large retailer network that covers over 200 countries in the world. Haier has a large number of employees overseas, from Asia to Europe, Providing more local services to local customers.
We continue to hold international exchanges, so that employees from different regions can move forward with the same sense of mission and share our work experience in depth.
This year, through the unremitting efforts of each brand line, we have gained recognition from all over the world. Some of these awards have been won by Haier for many years.
In the future, Haier will promote globalization with localization, adhere to high-end brand creation, and promote the global implementation of smart homes. Let's look forward to it. Thank you.